Alex Griffith, is a native of Las Vegas, Nevada. Born into the hospitality industry, he is dedicated to cultivating genuine moments within which people can share, disconnect, and discover.
Americas needs to start thinking of themselves as one continent, together we can focus on the present, set new standards, and discards the lens of the new and old worlds.
With an undergraduate degree in intercultural communications from The George Washington University and an MBA from University of Miami, Alex structured his educational path to support a lifetime of creating value in the tourism and hospitality space. Currently, Alex lives in Santa Marta, Colombia, where he runs two start-ups founded in December of 2019: Visit Santa Marta, the city's official tourism center; and Brand Colombia, a creative agency and business incubator, employing over 40 local creatives.